Assets Under Management (AUM) is a fundamental financial tool used by investment professionals and financial advisors to gauge the total value of client funds and assets they manage. It encompasses a diverse range of investments, including stocks, bonds, real estate, and more. AUM serves as a key metric for assessing the scale and success of a financial advisory firm, as well as a basis for determining fees and compensation. Clients benefit from AUM as it allows advisors to create customized investment strategies, diversify portfolios, and provide ongoing management and monitoring, ultimately working towards the client's financial goals and objectives.